Accuratings Reports - Enterprise Survey Science >> Click Categories to the left

Accuratings works across numerous services, industries and objectives.  Data gathering methods and respondent quantities seemingly sufficient for one type of research may prove decidedly inappropriate for another. 

Every product and service we provide at Accuratings is developed with tactics and methods designed to produce consistent, useful results.  We seek to eliminate many of the typical problems with market research by consistently studying how we accomplish our tasks, and how useful our client base perceives our results. 

Market research is a combination of applied sociology, psychology, statistics, communications and analysis.  The result is a grouping of all these elements, and it is our job to perform these tasks reliably. 

Accuratings' Enterprise Survey Science seeks to regularly complete parallel studies utilizing different and competing methodologies for the purpose of comparison, process judgement and overall improvement of our own products. 

Accuratings:  Core Research Philosophy

1)  Clearly understand the goal, and design each project exclusively toward that goal. 
2)  Only gather data which is absolutely necessary.  Increase accuracy with brevity. 
3)  Carefully prepare reports which are concise, written to the project and easily understood.
4)  Above all, practice absolute impartiality in every function and method. 

Various research issues we encounter include:

• For each task, exactly what information are we attempting to gather, and for what distinct purpose?
• What is being done to further the goal of delivering reliable, actionable data?
  
• What is the reason for every piece of information we are asking from the respondent?
• Is there any extraneous line of questioning which can be removed to expedite the process and avoid survey fatigue?
• For the information we seek, what is the best way to reach our intended target audience?
• Who exactly is our target audience for this project?
• What can we do to communicate our task to the respondent?
• Do the parameters we assign to a project make adjustments for data seeming to be unreliable or haphazard?
  
• Should we encourage the client to provide a premium to the survey respondent?  Would this cloud the results of the particular project?
  
• How much interest will individuals express in providing the information we seek?
• Is the roster of questions we're asking designed to elicit accurate response rather than evoke emotion?
• For each project, what is the best method to randomly reach the intended sample?
  
• What research theories would we apply to accurately assess automotive dealers in Marketplace A vs. Marketplace B?  Are we doing enough to study each individual marketplace to design our methodology?
  
• Should we offer a cash reward for response?  Does this assist accurate response, or just response?  Is "just response" better than no response?  Do we provide a gauge of value between paid and unpaid, completed responses?
  
• For this particular research, would a rank order question generate different responses than a scale question?   Would either or both be sufficient measurement?   Do we duplicate efforts in parallel and compare?  (Rank order is placing all potential items in order according to personal preference; scale order is assigning a specific 1-5 or 1-10 value to each item according to the specified parameters of the question.)
• Is this project primarily objective or subjective, and are we performing adequately to task?

Note:  This introductory document provides encouragement for thought and consideration with regard to the business of market/product research.  This document does not provide comprehensive methodology information.  Any trademark is employed for illustrative purposes only. 

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